When you go to a school that is in the city, most of the students that you come across are either carrying a BlackBerry or iPhone on them. I also happen to be one of them. Let’s get this straight, though, I am not a big fan of either – I think they’re overhyped and that there are other phones that are equally as good but are just not given the North American attention (head on over to Europe and Asia to see some real phones in action). But hey, that’s not the discussion on hand; what is, though, is the wonderment of why more and more undergraduates are possessing one or the other and for what possible advantage points are there?
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Last time we brought to you our first “listen to them instead,” which was Rebecca Thorman of Modite.com. This week we are showcasing another person: Grace Boyle of Lijit.
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I was never one for making resolutions; in fact, when we asked one another what resolutions we had set for the new year, I often found myself staring blankly or making up something unrealistic on the spot. And to this day, I find resolutions to be a complete waste of time.
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Remember staring at the vegetable plate when you were a kid with your mother’s voice echoing “just try it?” Well, you might want to entertain the idea that there was some sound advice in that plea for you to eat your broccoli.
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Last week, I sat down with Ellen East, EVP of Time Warner Cable, to gain perspective on a couple of things. And while I could easily type up the gist of our conversation and title this entry as “Interview with Time Warner Cable’s Ellen East,” I think there’s more to be had than just a Q&A session. In fact, there’s a whole lesson to be learned: one which not only humbles but also spotlights experience.
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You’re at a cocktail party and are socializing with group of unfamiliar faces. The conversation starts with the exchange of names and some interests. And then the dread question arrives, “so, what is it that you do exactly?” While you make think that referring to what your business card says is a safe bet, it can be quite the conversation killer. More…

Remember when your teachers and parents would always say that as long as you worked hard in school, you would have amazing opportunities after? Well, that is probably the biggest misconception you could ever have. Let’s get it straight: snagging fantastic grades and being captain of the math league at school aren’t qualities that will land you a job with the Big4. What will better aid you, though, in landing employment after graduation is actual work experience during your undergrad years.
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When you’re making yourself into a personal brand, the worst thing you can do is to shoot yourself in the foot with a horrible PR pitch. Don’t get me wrong, I’m not saying that pitching your start-up business, blog, or press releases are horrible things to do. What I am going to say, though, is that if you are going to pitch something, at least do it well.
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This past summer, intern Jillian talked about how blogging was advantageous. The benefits do sound fantastic, but with such easy access to a publishing platform, anyone can be a writer these days. So how do you hook your audience? Easy: be contagious and sticky.
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More and more people are hopping over to read your blog on investment banking, but what good is it if they know nothing about you – the author? I mean after all, you would like to be credited for what you say and hopefully get noticed by someone high up in the corporate world. So what better way is there for people to learn about you other than for you to tell them yourself in a well written bio.
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