This past summer, intern Jillian talked about how blogging was advantageous. The benefits do sound fantastic, but with such easy access to a publishing platform, anyone can be a writer these days. So how do you hook your audience? Easy: be contagious and sticky.
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More and more people are hopping over to read your blog on investment banking, but what good is it if they know nothing about you – the author? I mean after all, you would like to be credited for what you say and hopefully get noticed by someone high up in the corporate world. So what better way is there for people to learn about you other than for you to tell them yourself in a well written bio.
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