You’re at a cocktail party and are socializing with group of unfamiliar faces. The conversation starts with the exchange of names and some interests. And then the dread question arrives, “so, what is it that you do exactly?” While you make think that referring to what your business card says is a safe bet, it can be quite the conversation killer. More…

This past summer, intern Jillian talked about how blogging was advantageous. The benefits do sound fantastic, but with such easy access to a publishing platform, anyone can be a writer these days. So how do you hook your audience? Easy: be contagious and sticky.
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I’ve been doing a lot of thinking lately about the nature and depth of our “friend” networks supported by the numerous social media platforms.  We are actively re-defining our cultural definition of “friend” and “friendship” and, in my opinion, losing a lot of value.  We need to balance the ease and abundance of our digital connections with real relationships…or risk losing the richer of the two.

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When making connections, it’s always great to network in person so that you can put a face to whom you’re talking. But let’s face it (no pun intended!), this scenario isn’t always possible; sometimes, you’re going to find yourself trying to make connections over the phone. And when you do, take note of your phone skills.

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Back in March, TAP asked Adrienne Waldo, a Generation Y talent, to speak about utilizing social media at our Job Search Bootcamp. The full-day workshop was highlighted by Adrienne’s great social media session. Which equipped the audience with some great tools to land a job in today’s challenging economic climate.

This article in AdAge is a must read. The positive advice about finding employment can also be applied to advancing your career.
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Having just moved from Southern Florida to New York City, I am setting up several informational interviews to further understand social media and new marketing techniques. Whether you have a job or are searching, informational interviews are a key to success.
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In the not-so-recent news, jobs are scarce. The current economic downturn is more of a wake up call than a mad panic to find a job. It means competition is tougher, there are fewer jobs out there, and you need to work harder than normal. More…